Saturday, November 18th, 2017


The site you are visiting right now, Facebook Marketing, was designed for beginning marketers who wish to use the social network as a marketing tool to build brand awareness and to engage consumers in a continuing dialog. The site has been divided into two main parts. The first part deals with various introductory details associated with social media marketing — specifically, Facebook marketing.

If you want to know why you should start using Facebook as a tool to reach more customers today, head over to the post “Why Bother Marketing With Facebook?” If you’re ready to begin with Facebook marketing, I have prepared a simple and easy-to-follow process for beginners in the post “Getting Started With Facebook.”

A detailed discussion of the Facebook Page can be found in “The Facebook Page.” If you need some insight as to how this particular social network can help your marketing efforts, check out “Main Benefits of Facebook Marketing.”

At a loss as to what to write on your business’ Facebook Page? Head over to the post “Strategic Tips for Facebook Updates.” To maximize all of the available features on a basic Facebook Page, I have prepared an in-depth discussion in the post “Utilizing the Elements of a Facebook Page.” Tips for designing an effective Facebook Page geared for marketing can be found in “Facebook Page Design Guidelines.”

Part 2 of the site deals with advanced techniques in Facebook marketing. If you need help with identifying your audience in Facebook, read “In Focus: Facebook Members That Matter.” For a concise guide on the advertisements available on the social network, read “Overview: Facebook Ads.”